At its core, Skype connects people globally, and we aim to reflect this ethos on social media by bridging gaps and uniting communities through engaging posts that offer real-world benefits and inspire connections.
Skype
SOLUTION
To enhance the Skype brand, we aim to spark creativity that resonates with our audience, fostering a deep connection to our content while boosting brand affinity and social metrics
CREATIVE BRIEF
Aiming to bridge the gaps and unite communities through engaging social posts that inspire, excite, and provide real-world benefits for users and their connections.
Execution
To enhance our content, we’ll refine our tone and voice based on four pillars: knowledgeable storytelling, engaging and bright visuals, useful insights into Skype's features, and a friendly tone that fosters community.
RESULTS
This approach deepened audience engagement, strengthened brand affinity, and created a vibrant community around Skype.
Make it shine
No matter what it is, how you share your story online can make a significant impact.
HOLIDAY EMOJI FEATURE
While promoting the festive holiday emojis, we wanted to share the genuine, relatable responses in action.
FRIENDS-GIVING
Context: Skype’s version of friends sharing pictures from their event while incorporating new holiday emoticon.
Image Concept: Group chat scenario, gallery of friends-giving.
UGLY SWEATER PARTY
Context: Skype’s version of friends sharing pictures from their event while incorporating new holiday emoticon.
Image Concept: Group chat scenario, gallery of ugly sweater party.
HOW TO
Context: Skype step by step animated showcase on how you turn off read receipts.
Image Concept: Phone recording of “how to” gif on turning off read
HOW TO
Context: Windows 10 users can separate out conversations into new windows, to personalize the way they use Skype.
Image Concept: Screen recording of “how to” gif on the use split window view in Windows 10 to completely personalize Skype experience.