The Microsoft Store is a digital distribution platform operated by Microsoft. It was created as an app store for Windows 8 as the primary means of distributing Universal Windows Platform apps.
Microsoft
Store
SOLUTION
The team engages individuals mentioning related products to boost Microsoft Store's Twitter engagement, creating weekly illustrations and directing social copy towards users in response to ongoing conversations.
CREATIVE BRIEF
The Microsoft Store needed support to boost its Twitter post engagements, build a genuine relationship with its consumers, and increase traffic flow to the storefront link.
My Role
Overseeing multiple design projects, managing timelines, and ensuring deliverables meet quality standards. Generating and refining innovative design concepts that resonate with target audiences.
Execution
Collaborate with the CXC team to create personalized artwork and social copy concepts, designing 2 to 3 illustrations each week with a 24-hour turnaround from client submission.
My Most Rewarding Project—Ever!
An Overwhelming positive response and engagements within the Twitter community. Bridging a business and consumer relationship.
aureylian
Audience: Gaming, Remote Work
Submission Reason and Context: Aurey is the Global Head of Player Community at Riot Games, and she is an occasional streamer. She tweeted about her office set up (which includes many controllers), and when we asked about her favorite part of it, she mentioned Sea of Thieves (a first-party Xbox game). This would be a neat way to connect with the Remote Working community and the Sea of Thieves community!
Image Concept: User with a Sea of Thieves controller and a pirate themed background.
Link to Engagement: @aureylian
xChocoBars
Audience: Gaming
Submission Reason and Context: Janet is a streamer with 950K followers on Twitch. She has streamed games available on Xbox, such as Among Us and Valorant. She tweeted out her stream, and when we replied, she responded with, "omg HI MICROSOFT." Replying to this with a Personalized Creative piece will be a great way to connect with streamers.
Image Concept: User with her cat.
Link to Engagement: @xChocoBars
KeithMontalbo
Audience: Gaming
Submission Reason and Context: Keith is an artist and a gamer. He asked for game recommendations, and when we recommended Elden Ring, he responded with "Yup, and I've got that Elden Bling" with a screenshot of his character in-game. This would be a great opportunity to engage with Elden Ring fans!
Image Concept: Keith's dog Katsu dressed like Blaidd (dog in-game) and sitting on a throne.
Link to Engagement: @KeithMontalbo
Rex The TV Terrior
Audience: Gaming, Movies/TV
Submission Reason and Context: Rex is an English Bull Terrier who enjoys critiquing television shows. On our proactive, "Which game were you on the fence about that's now a favorite?" he responded, "When are you coming out with virtual fetch?" We countered with, "Would you play for a virtual treat?" and he said, politely, "No." Responding to this conversation with a Personalized Creative would be adorable, and it would help connect with the Movies/TV community.
Image Concept: Rex jumping to catch dog treats and a stick (since he has ongoing series of #stickofaday on his social platform), wearing an Xbox headset.
Link to Engagement: @RexTheTVTerrior
africajpg
Audience: Movies/TV
Submission Reason and Context: Mitch is a cosplayer for mostly anime content. They cosplayed a character in Demon Slayer, which is on sale in our store for Anime Month. We responded positively, and they were wowed by our support. This would be a great first piece to celebrate Anime Month!
Image Concept: User is Demon Slayer Obanai Iguro cosplay
Link to Engagement: @africajpg
Joyful Jupiter
Audience: Gaming/Latinx
Submission Reason and Context: Jupiter is a rising Mexican-American content creator who is part of the LGBTQ+ community. She shared how excited she is for Halloween and how she's already gone shopping for costumes. We inquired about what she bought, to which she responded playfully. This is another opportunity to highlight interaction with a Latinx rising star and micro-influencer!
Image Concept: She's a cosplayer who's inspired by Sailor Jupiter with celebratory background to wish her recent birthday.
Link to Engagement: @JoyfulJupiter
She Gamerxo
Audience: Gaming
Submission Reason and Context: Mary is a gaming streamer. She tweeted about her time playing Overcooked (which is in our store), and we wished her an awesome stream. Designing a Personalized Creative piece for her would be a great way to connect with streamers of color.
Image Concept: Mary in a chef's hat in the likeness of Overcooked character.
Link to Engagement: @SheGamerxoYT
Lexicat
Audience: Gaming
Submission Reason and Context: Lexi is a popular streamer with 13K followers. On our proactive post about sad moments in Ori and the Blind Forest, Lexi compared it to Spiritfarer, which we also have in our store. Drawing a piece for her would be a great way to encourage her fans and others to play this game available on Xbox Game Pass.
Image Concept: User dressed as Stella from Spiritfarer, with the Everdoor silhouette behind her
Link to Engagement: @LexicatTV.
moosukii
Audience: Gaming
Submission Reason and Context: Moo is a VTuber with 8K followers on Twitch who recently streamed Pupperazzi, a new trending indie game available on Xbox. We have had great success with VTubers in the past, so this is an awesome opportunity to connect with more VTubers!
Image Concept: Her with cute dog (for the game) and cow (for her brand) images around her. Had to take the opportunity to feature some of our office dogs!
Link to Engagement: @moosukii
Greg Chun - Voice Actor / Composer
Audience: Gaming
Submission Reason and Context: Greg Chun is the voice actor for the protagonist of Lost Judgment which was recently released on Xbox Series X|S. He streamed the game on his Twitch channel, and we wished him luck on his future streams. Drawing a piece for him would be an awesome way to jump on the excitement of this new release.
Image Concept: User dressed as game character Takayuki Yagami
Link to Engagement: @gregchunva